Dr. Virendra Swarup Memorial Trust

At the Swarup Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business.

The Swarup name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success.

The Swarup Group has always sought to be a value-driven organisation. These values continue to direct the Group's growth and businesses.

The four core Swarup values underpinning the way we do business are :
1. Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.

2. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.

3. Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.

4. Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.